About

Poppyloop Studio is the home of thoughtful felt pieces made to delight.

I grew up in an Eastern European home where making things by hand was simply part of life. My grandmother knitted and sewed from old dresses, my mother embroidered with quiet precision, and I spent hours lost in beautifully illustrated storybooks filled with colour and gentle whimsy. That world — soft, imaginative, handmade — still shapes everything I design.

Today, each piece is designed by me in London and brought to life in collaboration with a small team of skilled Nepalese artisans. As Poppyloop grew, I moved from making every piece myself to building trusted partnerships that allow the business to evolve without compromising care or quality. Working with experienced makers means each design is crafted with consistency, precision and respect for traditional felt techniques.

Natural wool remains at the heart of Poppyloop. Soft yet structured, it holds colour beautifully and invites touch. Every piece is created in small batches, with an emphasis on longevity rather than trends.

Poppyloop designs are made to be collected and returned to, hung in spring, displayed on a shelf, clipped onto a favourite bag, or kept as a keepsake long after childhood.